CASE STUDY
Charity Medina: Workplace Culture Consultant Transforms Brand Presence
How we worked alongside Charity to help her take her brand up a notch and reach her ideal clients.
The Client.
Charity Medina is a workplace culture and operations consultant passionate about enhancing team productivity, joy and cohesion. As an impartial third party, she specializes in uncovering challenges within workplace dynamics, fostering better collaboration and delivering fresh, unbiased perspectives that drive organizational growth.
The Challenge.
When Charity first approached Rosepeak, she was at the beginning stages of her consulting career and faced significant hurdles:
Lack of Professional Branding: Charity needed a cohesive brand identity that reflected her values and expertise.
No Digital Presence: Without a website or email newsletter, she had limited channels to connect with potential clients and showcase her services.
The Goals.
Charity partnered with Rosepeak to achieve the following objectives:
Develop a Professional Brand Identity: Create visuals and messaging that align with her mission of fostering workplace harmony.
Launch a Functional, Aesthetic Website: Design a site that is visually appealing, easy to navigate, and optimized to highlight her services.
Design an Email Newsletter Template: Establish a consistent and engaging communication channel to maintain client relationships.
Our Solution.
We focused on creating a digital presence that captured Charity’s dedication to team-building and organizational success. Key steps included:
In-Depth Research & Collaboration: We worked closely with Charity to understand her vision and unique perspective as a consultant.
Brand Identity Development: Crafted a polished logo, selected a color palette that felt professional but still tied in Charity’s personality, and chose typography that conveys approachability and expertise.
Custom Website Design: Designed a responsive website featuring intuitive navigation, clear service descriptions and testimonials to establish credibility.
Email Newsletter Design: Created an eye-catching template and cadence to reinforce her brand while delivering value to her audience.
The Impact.
The collaboration resulted in tangible success for Charity’s consulting business:
Enhanced Credibility: The new branding and digital presence helped establish Charity as a trusted expert in her field.
Positive Client Feedback: Charity consistently receives compliments on her website’s professional design and the visual appeal of her email newsletters.
Industry Recognition: A fellow consultant praised her website and even used it as a benchmark for their own project.
The Feedback.
I am incredibly proud of the branding, website and email newsletter design that Jake provided. He is a pleasure to work with. His design is fantastic and he makes the process painless. You can count on Jake and know that you'll receive quality work and be kept in the loop along the way.
- Charity Medina, Workplace Culture & Operations Consultant
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Let’s Connect.
Our goal is a relaxed customer experience where you feel like you’re working with a friend. Reach out and let us know how we can come alongside you and help you achieve your dreams and goals—this is what excites us the most!